No matter if you’re an artist, have a product or want to become an influencer, understanding social media ”LANES” are the changing factor in anyone’s journey who is looking to accomplish their goals. Once mastered and executed correctly, you’ll be able to accomplish any goal that you set within those ”LANES”.
A couple of examples of understanding the power of ”LANES” are right in front of you but you have not lined up the start and end points.
(1). Take Gary V. He’s one of the most powerful influencers for millennials. All you see now are his power moves. You see that because he put each goal at the end of each “LANE”, he talked and built up an audience to support his goals, that’s it.
If you had followed his social media some time ago, you saw that it was filled with athletes. You saw interviews, pop-ins of players, him on the scene with athletes and later a sports division in his marketing agency. (Goal). He presented himself as a connector with athletes and tapped into their individual audience which made it believable to sponsors and brands that want to use or work with those athletes’ audience and now they have to work with Gary because he already has them under contract and can influence deals.
(2). If you followed Grant and saw him talking to and interviewing people in real estate to build a following that is interested in that; It was for a reason. His main